10 Ways To Make Your Lead Generation Website Convert On The First Visit

The internet is open for business 24/7, which is great for your digital marketing campaign because it means customers can find you on their own schedules. However, what you might not be aware of is that once a potential customer visits your site the first time, an unseen clock begins counting down — and unless that consumer takes action on your site before he or she navigates away from your page, your time may have already run out.

After examining more than 350,000 sales leads, we here at Straight North discovered something alarming — 84% of website conversions happen on the first visit. After that, the odds of a visitor converting on subsequent visits drops substantially, making it essential that your website is engineered to drive a visitor to action on the first try. The following presentation outlines 10 steps you can take to ensure more of your visitors convert on the first visit. Now that you’re aware that the clock is ticking, don’t let it run out on you.

Deck courtesy Straight North.

You might also like ...
Marketing
To Create a New Category, Name the New Game

Brilliant category narratives evangelize a new discipline for winning – while positioning the old one as obsolete. Andy Raskin explains.

by Andy Raskin
Marketing
How Marketing and Product Teams Can Improve Collaboration

Trying to combine marketing and product teams comes with several challenges. Here are some strategies to align your product and marketing departments.

by Jessica Thiefels
Marketing
OV's Tales from the Table Series: PR & Communications

OV’s Casey Renner sat down with PR & Communications leaders from companies all over the Bay area. Over a great meal, they got to talking about their experiences and stories as it relates to the industry. Read some of their best advice here.

by Casey Renner