10 Ways To Make Your Lead Generation Website Convert On The First Visit

March 6, 2017

The internet is open for business 24/7, which is great for your digital marketing campaign because it means customers can find you on their own schedules. However, what you might not be aware of is that once a potential customer visits your site the first time, an unseen clock begins counting down — and unless that consumer takes action on your site before he or she navigates away from your page, your time may have already run out.

After examining more than 350,000 sales leads, we here at Straight North discovered something alarming — 84% of website conversions happen on the first visit. After that, the odds of a visitor converting on subsequent visits drops substantially, making it essential that your website is engineered to drive a visitor to action on the first try. The following presentation outlines 10 steps you can take to ensure more of your visitors convert on the first visit. Now that you’re aware that the clock is ticking, don’t let it run out on you.

Deck courtesy Straight North.

Director of Content Strategy

Brad Shorr has been featured on leading business sites including Forbes and Entrepreneur, and has more than 25 years of marketing and sales experience. He is currently Director of Content Strategy at Internet marketing firm Straight North that provides SEO and PPC services.