Infographic: 11 Steps to Successful Content Marketing

Do you know what it takes to build a content marketing program that will drives real results for your business? Follow these 11 steps and you will be on the right track.

Earlier this year, OpenView published It Takes a Content Factory! a comprehensive guide designed to help expansion-stage technology companies create and deliver the high-impact content that they need to attract and retain great customers. 

While we strongly encourage you to download and read the full eBook, we know that your time is precious. That’s why we have distilled some of its key findings into an infographic that outlines the 11 steps that you need to take to build a successful content marketing program from the ground up.

Based on our own experience and years of partnering with expansion-stage technology companies to help them build and refine their content marketing programs, here are the keys to successful content marketing that truly makes an impact:

Content-Factory-Infographic-Final

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<div style=”width: 590px;”><a href=”https://openviewpartners.com/wp-content/uploads/2013/11/Content-Factory-Infographic-v7.jpg”><img alt=”11 Steps to Successful Content Marketing” src=”https://openviewpartners.com/wp-content/uploads/2013/11/Content-Factory-Infographic-v7.jpg” /></a>Infographic by <a href=”https://labs.openviewpartners.com/”>OpenView Labs</a>. Click here to view <a href=”https://labs.openviewpartners.com/infographic-infographic-11-steps-successful-content-marketing/”>the original post</a>.</div>

Photo by Thomas Hawk

Kevin Cain
Kevin Cain
Content Marketing Director

Kevin Cain is the Content Marketing Director for BlueChip Communication, Australia's leading financial services communication firm. Before joining BlueChip, Kevin was the Director of Content Strategy for OpenView.
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