B2B Buying Behavior: How To Adapt to Changing Mindsets

Access to more information than ever before is changing B2B buying behavior, meaning your marketing needs to take a proactive approach.

Times they are a changin’. When potential customers need answers about a product or service, they’re no longer likely to reach out to a sales rep. In fact, placing a call to your sales team is probably the last thing they’ll do, once they’ve already completed their research. But this B2B buying behavior doesn’t mean you’re doomed, say April Dunford and Amrita Chandra of RocketScope, it just means you’ve got to alter your approach.

Customers are looking for information, say Dunford and Chandra. So, in order to get them to come to you, you’ve got to provide it and make sure it’s engaging. Watch the video to hear Dunford and Chandra explain what types of content customers are most likely to engage with.

Photo by: Stephen Snodgrass