B2B Oscars: Nominees for the Best Marketing Videos of 2014

The Oscars are on Sunday, but with all due respect to the Academy, why should they have all the fun? This past year we saw B2B companies raise the bar with their video marketing, and the best of the best deserve some recognition, too.

Whether they’re being used to launch new products, share customer success stories, or attract the best talent to join the team, the videos below are examples of companies going above and beyond with a medium that’s becoming increasingly central to their marketing efforts.

Vote Now to Choose the Best B2B Videos of 2014

It’s up to you to determine who goes home with a B2B Oscar in each category, so cast your votes below. Voting ends on Sunday night. Come back on Monday, 2/23 when we’ll announce the results!

Update: Voting is closed. See the winners announced here.

Best Testimonial Video

Sharing endorsements and customer success stories can be crucial for getting attention and gaining trust, and video is the perfect medium to bring them to life. Not only do the nominees below showcase the remarkable results their solutions make possible, they also do an incredibly effective job of humanizing their brands.

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Share Your Vote!

  • I voted for @SlackHQ for “Best Testimonial Video of the Year” Click to Tweet
  • I voted for @salesforce @marketingcloud for “Best Testimonial Video of the Year” Click to Tweet
  • I voted for @BoxHQ for “Best Testimonial Video of the Year” Click to Tweet

Best Explainer Video

In today’s crowded marketplace, where buyers have more decisions — and less time — than ever, it’s important for B2B companies to make what their product does and why it’s valuable as abundantly clear as quickly as possible. Or, in other words, to get to the point. That’s where explainer videos come in. But as the nominees below show, there’s still plenty of opportunity to get creative and make something distinct to your brand.

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Share Your Vote!

  • I voted for @HubSpot for “Best Explainer Video of the Year” Click to Tweet
  • I voted for @Swipely for “Best Explainer Video of the Year” Click to Tweet
  • I voted for @newrelic for “Best Explainer Video of the Year” Click to Tweet

Best Recruiting/Culture Video

As a growing company, prospective customers aren’t the only group you need to market to. You also need to attract the best people to come work with you. The nominees below realize that hiring is becoming more competitive than ever, and that video provides them with the perfect opportunity to showcase what makes them such special places to work.

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Share Your Vote!

  • I voted for @wistia for “Best Recruiting/Culture Video of the Year” Click to Tweet
  • I voted for @Shopify for “Best Recruiting/Culture Video of the Year” Click to Tweet
  • I voted for @DropBox for “Best Recruiting/Culture Video of the Year” Click to Tweet

Best Call to Action

As good as all these videos are, it’s important to remember that they’re means to an end. While for some companies that may be simply to raise brand awareness, many have a more specific goal in mind. The videos in this category were nominated because they utilize amazingly creative and effective ways to get people to take that ever crucial next step.

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Share Your Vote!

  • I voted for @bamboohr for “Best Call to Action Video of the Year” Click to Tweet
  • I voted for @instructure for “Best Call to Action Video of the Year” Click to Tweet
  • I voted for @Workfront_Inc for “Best Call to Action Video of the Year” Click to Tweet

Best TV Spot

Not everyone can (or should) be investing in big budget television commercials, but the nominees below are great examples of B2B companies branching out and taking it to the next level to achieve mass appeal.

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Share Your Vote!

  • I voted for @AdobeMktgCloud for “Best B2B TV Ad of the Year” Click to Tweet
  • I voted for @Zendesk for “Best B2B TV Ad of the Year” Click to Tweet
  • I voted for @squarespace for “Best B2B TV Ad of the Year” Click to Tweet

Voting is Closed

See who won B2B Oscar gold here.

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