Why Becoming a Thought Leader Can Make You Indispensable

Want to make yourself hireable no matter the economic environment? Author and personal branding expert Dorie Clark explains how becoming a thought leader can help transform your career.

The economy might be improving, but the job market in most industries has yet to totally stabilize – and it may never return to what it once was.
The truth, says branding consultant Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future, is that we’re entering an age in which employees are increasingly commoditized. And the only way to fight back against that shift is to be perceived as a thought leader — the go-to expert in your field.

The Benefits of Becoming a Thought Leader

By doing that, you can make yourself indispensable, even in times of economic uncertainty. “You’ll know that, no matter what happens at a macroeconomic level, you’re safe because people will seek you out for your expertise,” Clark explains. Watch the full video for more from Clark on why branding yourself and becoming a thought leader is critical to future job security.

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