Pricing & Positioning

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Picture this. You’re a startup founder doing business with an enterprise. They ask: "Do you have SOC 2?" “Sock-what?” Insert...

Readers, I’m excited about today’s newsletter—yes, more so than usual. It’s about the PLG story of Deputy, an OpenView portfolio...

In this macro environment, many companies are looking for ways to increase revenue while keeping costs low. Especially for those...