The Importance of Creating Content Personas

Developing a deep understanding of your audience allows you to create content personas that take the guesswork out of your content creation and delivery. Do you know who you’re writing for?

As Rob Yoegel, Content Marketing Director at Monetate, explains in this short video, without a deep understanding of your audience — who they are, what their pain points are, and how your product or service can help — you’re simply throwing your content at a wall and hoping something will stick.

By reaching out to your audience and interviewing them, however, you can stop guessing and get to the heart of what they care about, first hand. Only then will you be able to tell a story with your content that’s truly compelling.

Eventually, Yoegel says, your content personas really need to be a part of your DNA. Not only will they help you create more effective targeted marketing content, they’ll also help improve a variety of additional initiatives, from your sales and customer service messaging to your user experience and more.