Marketing

How to Create Content that Stands Out in the Crowd

March 12, 2013

Online media expert Rob Yoegel explains the process for exceptional content creation.


When you’re creating content you’re aiming for an “Ah-ha!” reaction from consumers. No one wants to be on the “ho-hum” side of the spectrum. But how do you get your content to where you need it to be? Rob Yoegel, Content Marketing Director at Monetate, explains the elements that can put your content creation over the top.

Watch the video to discover why you need to tap into your inner storyteller while also focusing on quality over quantity. Plus, learn why you can’t lock yourself into a content team bubble of just a few people when your best content will come from throughout your organization.
Photo by: Daniel Lee

VP of Marketing

Rob Yoegel is an award-winning content strategist and online media pro. He is currently the Vice President of Marketing of <a href="http://gaggle.net">Gaggle</a>. Previously he was the Content Marketing Director at <a href="http://monetate.com/#axzz29f2OGm8b">Monetate</a>.