Gifting Your Sales Team with a Crystal Ball

Of all the presents that a marketer can give to a salesperson, a crystal ball sits atop the list.

Who doesn’t want a peak into the future, right? The idea here is simple: As part of your marketing strategy, you want to pass on an accurate sense of a potential customer to the sales department. When your estimation arrives, you will essentially be bequeathing your sales team with a crystal ball.

With the added information you’ve given them, they’ll be able to better approach the sales process with a clearer understanding of where along the sales funnel this lead resides. Thereafter, they can use the appropriate sales methodologies to turn that lead in a new customer.

And in the end, the entire process was made possible by the marketing department’s efforts to attain more information during the discovery process. For more information on sales crystal ball, watch the video featuring Amber Stevens.