Getting Started with Lead Segmentation: A Framework to Get You Up & Running in One Day

Is your business scaling so quickly your team can’t handle lead volume? There are certainly worse problems to have, but a failure to properly handle leads likely means you’re missing out on valuable customers. Maybe you think you have a handle on leads, but you’re still using a one-size-fits-all approach. Or perhaps you’ve de-prioritized an entire lead source completely.

Either way, if any of these common scenarios sound familiar, it’s time to implement a lead segmentation program, which can range from the elementary all the way to complex machine learning algorithms. If you’re a startup, you don’t have the time, resources or even the data set for sophisticated lead segmentation. So where should you get started?

Our Startup Guide to Lead Segmentation will get you up and running in just one day! With this framework, you can develop a first-pass at segmentation that will have a material impact on your business. Ready to get started? Follow the deck below. Happy segmenting.

You might also like ...
4 Ways Marketing Can Contribute to Company Culture

Considering that marketing content is likely to be the first thing a prospective customer or employee will interact with upon discovering your brand, marketing is the forefront of your brand, and ultimately, your culture. Here are 4 actionable ways that marketing can contribute to company culture.

by Amanda Nielsen
How to Nurture B2B Leads in a Shorter Time Frame

All B2B orgs strive to have quick conversations from lead capture to sale. Ultimately, it comes down to one thing: give your prospects exactly what they need, when they need it. But how? Find out here.

by Oren Greenberg
To Create a New Category, Name the New Game

Brilliant category narratives evangelize a new discipline for winning – while positioning the old one as obsolete. Andy Raskin explains.

by Andy Raskin