Getting Started with Lead Segmentation: A Framework to Get You Up & Running in One Day
Is your business scaling so quickly your team can’t handle lead volume? There are certainly worse problems to have, but a failure to properly handle leads likely means you’re missing out on valuable customers. Maybe you think you have a handle on leads, but you’re still using a one-size-fits-all approach. Or perhaps you’ve de-prioritized an entire lead source completely.
Either way, if any of these common scenarios sound familiar, it’s time to implement a lead segmentation program, which can range from the elementary all the way to complex machine learning algorithms. If you’re a startup, you don’t have the time, resources or even the data set for sophisticated lead segmentation. So where should you get started?
Our Startup Guide to Lead Segmentation will get you up and running in just one day! With this framework, you can develop a first-pass at segmentation that will have a material impact on your business. Ready to get started? Follow the deck below. Happy segmenting.
The success of our businesses will largely be determined by our ability to let go of old assumptions and habits, many of which have served us well, and create the dynamic conditions that allow us to speak to our customers in ways that are personal and important to them.