Marketing

SaaS Marketing Scorecard

Ashley Minogue

Ashley Murphy

January 31, 2017

How does your marketing strategy stack up against your peers?

With an ever-expanding pool of marketing techniques and platforms, it’s become increasingly difficult – and important – to prove marketing effectiveness. To help determine how well you’re implementing marketing best practices, we’ve created this quick SaaS Marketing Scorecard.

In just 5 to 10 minutes, we’ll gather a snapshot of your marketing strategies, from demand gen to marketing automation to sales alignment. Based on your score, you’ll receive tailored feedback to help you optimize your marketing programs. As we collect more data, we’ll benchmark your marketing sophistication against similar companies to give you a robust understanding of where you’re excelling and where you have room to improve.

Individual responses will remain anonymous.


Ashley Minogue

Senior Director of Growth

Ashley is Senior Director of Growth on OpenView's Expansion team. She helps OpenView’s portfolio companies achieve repeatable scale via marketing, sales and pricing strategy optimization. Most frequently, she partners with the portfolio on projects related to improving lead funnel conversion, customer segmentation, sales process, pricing and demand gen. Prior to joining OpenView, Ashley was the Senior Manager of B2B Strategy & Analytics at Wayfair.com. Her efforts spanned marketing, BDR optimization & funnel analytics to help the B2B business grow by 9x in just a few years. Before Wayfair.com, Ashley worked as a consultant for Simon-Kucher & Partners, the global marketing and strategy consulting firm known as the world leader in pricing.