SaaS Marketing Scorecard
How does your marketing strategy stack up against your peers?
With an ever-expanding pool of marketing techniques and platforms, it’s become increasingly difficult – and important – to prove marketing effectiveness. To help determine how well you’re implementing marketing best practices, we’ve created this quick SaaS Marketing Scorecard.
In just 5 to 10 minutes, we’ll gather a snapshot of your marketing strategies, from demand gen to marketing automation to sales alignment. Based on your score, you’ll receive tailored feedback to help you optimize your marketing programs. As we collect more data, we’ll benchmark your marketing sophistication against similar companies to give you a robust understanding of where you’re excelling and where you have room to improve.
Individual responses will remain anonymous.
The success of our businesses will largely be determined by our ability to let go of old assumptions and habits, many of which have served us well, and create the dynamic conditions that allow us to speak to our customers in ways that are personal and important to them.