How to Get Others Invested in Your Social Media Branding Strategy

As a marketer, building a great brand via social media doesn’t have to be a lonely job. Branding expert Dorie Clark offers tips for getting everyone at your company to contribute to your social media branding strategy.

So you’ve fully bought in to the branding and marketing power of social media, but the rest of your organization is lagging behind. What can you do to get everyone else onboard the social bandwagon?
Branding expert Dorie Clark, author of the newly-released Harvard Business Review Publishing book, Reinventing You: Define Your Brand, Imagine Your Future, says attaining company-wide social investment can be accomplished in two steps:

1. Start at the top by acquiring support from the C-Suite
2. Make getting involved with company social media efforts fun and easy

There are a number of ways you can achieve those things, Clark explains in the video above. Ultimately, if you frame social media the right way, it should be easy to get people involved with — and excited about — contributing to your social brand.

Other Videos Featuring Dorie Clark:

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Photo by: Thong Vo