The State of SaaS Marketing [Infographic]

Infographic by Rachel Worthman.

Over the past several months, OpenView has surveyed more than 500 SaaS leaders to evaluate how they market their software products. What we’ve uncovered is a failure by many to properly diversify marketing efforts and a huge opportunity when it comes to marketing attribution. Specifically, we discovered that more marketers need to implement programs that properly track how their marketing spend impacts conversion.

If you haven’t taken our interactive survey and want to see how you compare to your peers, you can fill out our SaaS Marketing Scorecard here. In the meantime, check out the infographic below to gain a better understanding of the state of SaaS marketing.

View full size infographic here.

Ashley Murphy
Ashley Murphy
Senior Director of Growth

Ashley is Senior Director of Growth on OpenView's Expansion team. She helps OpenView’s portfolio companies achieve repeatable scale via marketing, sales and pricing strategy optimization. Most frequently, she partners with the portfolio on projects related to improving lead funnel conversion, customer segmentation, sales process, pricing and demand gen. Prior to joining OpenView, Ashley was the Senior Manager of B2B Strategy & Analytics at Wayfair.com. Her efforts spanned marketing, BDR optimization & funnel analytics to help the B2B business grow by 9x in just a few years. Before Wayfair.com, Ashley worked as a consultant for Simon-Kucher & Partners, the global marketing and strategy consulting firm known as the world leader in pricing.
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