The State of SaaS Marketing [Infographic]
Infographic by Rachel Worthman.
Over the past several months, OpenView has surveyed more than 500 SaaS leaders to evaluate how they market their software products. What we’ve uncovered is a failure by many to properly diversify marketing efforts and a huge opportunity when it comes to marketing attribution. Specifically, we discovered that more marketers need to implement programs that properly track how their marketing spend impacts conversion.
If you haven’t taken our interactive survey and want to see how you compare to your peers, you can fill out our SaaS Marketing Scorecard here. In the meantime, check out the infographic below to gain a better understanding of the state of SaaS marketing.
As a new sales team starts going through training, we often hear them ask, “Where are our leads?!” And all heads typically turn toward the marketing team.
The success of our businesses will largely be determined by our ability to let go of old assumptions and habits, many of which have served us well, and create the dynamic conditions that allow us to speak to our customers in ways that are personal and important to them.