Erin Rohr
Director of Marketing Communications
Sales
The State of Sales, Marketing & Business Operations [Infographic]
Operations has long been a forgotten persona. But not anymore. Without ops, data doesn’t see daylight, leads aren’t routed, accounts...
by Erin Rohr
Marketing
Is your startup prepared to handle a crisis? A Three Stage Preparedness Plan
When most people think of the term “crisis communications,” they tend to associate it with a negative situation unfolding within...
by Erin Rohr
Marketing
How to Measure PR with KPIs Your Board Will Love
It’s easy to spot founders who have been burned by bad PR practitioners. Their body language communicates their suspicion (crossed...
by Erin Rohr
Communications & Branding
Creating a Manageable, Measurable PR Program: A 4 Step Plan for Startups
If you’re an entrepreneur in the early stages of building your company, crafting your PR and marketing strategy needs to...
by Erin Rohr