The State of Sales, Marketing & Business Operations [Infographic]

Operations has long been a forgotten persona. But not anymore. Without ops, data doesn’t see daylight, leads aren’t routed, accounts aren’t scored, CRM and marketing automation databases decay. There are more than 60,000 open operations positions and it’s time we start shinning a light on the importance of these roles.

To give you greater insight into just how important and underserved the ops role is – across sales, marketing and general business – LinkedIn and InsightSquared teamed up to bring you the ‘Ops Leviathan” – an infographic that compares the basic characteristics of sales, marketing and business operations roles based on original research supplied by the LinkedIn team. Check out the infographic below!

Director of Marketing Communications
You might also like ...
Sales
3 Ways Your Cold Email Campaigns Need to Change in 2020

Email is still a great tool for every salesperson, but only if you use it the right way. Steli Efti explains how to elevate your email strategy in 2020 and beyond.

by Steli Efti
Sales
Why You Need Sales Ops, and Why Sales Ops Needs a Road Map

Intercom’s Head of Global Sales Ops, Jeff Serlin, outlines how sales ops can make an impact on your business, what the team should look like and keys to success.

by Jeffrey Serlin
Sales
Selling in a Product Led Growth Company: It’s Not About You

In a product led growth business, sales’ mission is not about making the sale but instead, delivering an effective customer experience. Learn how to stay focused on the customer through collaboration.

by Leandra Fishman