The State of Sales, Marketing & Business Operations [Infographic]

Operations has long been a forgotten persona. But not anymore. Without ops, data doesn’t see daylight, leads aren’t routed, accounts aren’t scored, CRM and marketing automation databases decay. There are more than 60,000 open operations positions and it’s time we start shinning a light on the importance of these roles.

To give you greater insight into just how important and underserved the ops role is – across sales, marketing and general business – LinkedIn and InsightSquared teamed up to bring you the ‘Ops Leviathan” – an infographic that compares the basic characteristics of sales, marketing and business operations roles based on original research supplied by the LinkedIn team. Check out the infographic below!

Director of Marketing Communications

Erin Rohr is Director of Marketing Communications at InsightSquared. She was previously Account Director at Metis Communications, a Boston-based communications firm specializing in shaping and sharing stories for B2B technology companies of all types and sizes. Erin has experience launching PR and marketing campaigns for clients ranging from startups to emerging and established companies, and she leverages a proactive approach to drive valuable communications strategies for businesses in all markets.
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