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While B2B marketers should craft messaging for the specific audience their software is designed to help, Continuum Senior VP and CMO Jeanne Hopkins says it’s important not to neglect another group that plays a key role in buying decisions.
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What’s smarketing, you ask? As Continuum Senior VP and CMO Jeanne Hopkins explains, it’s nothing short of truly harmonious sales and marketing alignment. Sound too good to be true? Here’s how to achieve it.
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What are the most important things you can do as a new Chief Marketing Officer to ensure success in your role? Jeanne Hopkins, Senior VP & CMO at Continuum Managed IT Services, shares what (and what not) to do to avoid the revolving door.