Sales
Core Story: How Sales Advantages Fit into the Benefit Discussion

B2B sales expert Jim Logan explains why sales people should stop touting sales advantages and should focus on the benefits to the customer, instead.

by Jim Logan
Sales
Labcast: Developing the Story at the Core of Your Go To Market Strategy

In this week’s Labcast, Jim Logan, Founder of Saleskick sits down with OpenView to discuss the keys behind developing a successful go-to-market strategy.

by Jim Logan
Customer Success
6 Things You Should Do If You Just Lost Your Biggest Customer

Nothing can be a bigger blow to your business like the loss of your biggest customer. B2B sales expert Jim Logan reveals the things you can do to survive.

by Jim Logan