Margot Bloomstein
Brand and Content Strategy Consultant
Building Your Content Strategy with a Message Architecture

Margot Bloomstein, principal of brand and content strategy consultancy Appropriate, Inc., explains how to use a message architecture to build your content strategy.

by Margot Bloomstein
Customer Success
Breaking Down the Steps to Content Curation
Content marketers struggling to find time to write can reduce their workload through content curation. The idea behind content curation...
by Margot Bloomstein