Marketers: your to-do list may be filled to the brim, but sometimes it’s best to stand back and take a look at your hard work. In this post, OpenView’s Morgan Burke shares the five most important marketing questions you should be asking yourself.
Getting featured in a top-tier publication can help build your brand, generate quality back-links, and win you more customers. But it’s often easier said than done. Here are a few key do’s and don’ts for getting editors to actually respond.
You realize social media can be a valuable tool for elevating your brand and establishing yourself as a thought leader, but are you playing by the right rules to be truly effective?
Social media is a core component of any modern marketing strategy, and in order to succeed you need to be two things: extremely targeted and incredibly efficient. OpenView Content Marketing Specialist Morgan Burke shares three best practices for achieving both.
One common mistake marketers make is obsessing over pageviews. Sure, they’re important, but make sure you’re also paying attention to these four content marketing metrics.