At OpenView
OpenView's Portfolio Takes On Viral Fundraising
As I’m sure you’ve noticed, we are in the throws of a viral fundraising phenomenon called the #IceBucketChallenge to help raise...
by Morgan Burke
Marketing
5 Questions Every Marketer Should Ask Themselves

Marketers: your to-do list may be filled to the brim, but sometimes it’s best to stand back and take a look at your hard work. In this post, OpenView’s Morgan Burke shares the five most important marketing questions you should be asking yourself.

by Morgan Burke
Marketing
How to Pitch Guest Blog Posts: The Do's and Don'ts

Getting featured in a top-tier publication can help build your brand, generate quality back-links, and win you more customers. But it’s often easier said than done. Here are a few key do’s and don’ts for getting editors to actually respond.

by Morgan Burke
Marketing
The Marketer's Toolkit: 10 Rules of Social Media

You realize social media can be a valuable tool for elevating your brand and establishing yourself as a thought leader, but are you playing by the right rules to be truly effective?

by Morgan Burke
Marketing
3 Ways to Streamline Your Social Media Optimization

Social media is a core component of any modern marketing strategy, and in order to succeed you need to be two things: extremely targeted and incredibly efficient. OpenView Content Marketing Specialist Morgan Burke shares three best practices for achieving both.

by Morgan Burke
Uncategorized
Why You Should Stop Obsessing Over Pageviews
As a content marketer, my job is to get our content in front of the right people. As simple as...
by Morgan Burke
Startup Strategy
Why You Should Stop Obsessing Over Pageviews

One common mistake marketers make is obsessing over pageviews. Sure, they’re important, but make sure you’re also paying attention to these four content marketing metrics.

by Morgan Burke
Startup Strategy
Webinar: Growing Your Business via Social Branding and Influence
Traditional marketing tactics are dead. In today's marketing landscape, it's more important than ever to leverage influencers. But where do...
by Morgan Burke
Marketing
7 Things to Never Say to a Social Media Manager
I get it all the time. When anyone asks what I do, I explain that I manage all the social...
by Morgan Burke