I was talking with a friend of mine recently — the CEO of a high-growth SaaS company whose name I’ll...
If you’ve been in the tech or startup world for any longer than a few years, you’ve probably read (or...
In my previous two posts in this series, I’ve talked about why marketers have historically struggled with multi-touch attribution and...
This is the second post in a three-part series about multi-touch attribution from guest author Nadim Hossain, co-founder and CEO...
Even the savviest marketers have difficulty gaining visibility into the complete buyer’s journey. That’s where today’s marketing analytics tools fall short.
Taking a SaaS marketing organization from scratch to full productivity isn’t easy. But as former PowerReviews CMO Nadim Hossain explains, the key is setting yourself up to accelerate by putting a few crucial pieces in place.
Today’s technology makes it easier for CEOs and CMOs to leverage marketing to drive revenue, but are you taking full advantage? Nadim Hossain, CEO and founder of BrightFunnel, explains how you can boost performance by shifting your mindset.