Even the savviest marketers have difficulty gaining visibility into the complete buyer’s journey. That’s where today’s marketing analytics tools fall short.
Taking a SaaS marketing organization from scratch to full productivity isn’t easy. But as former PowerReviews CMO Nadim Hossain explains, the key is setting yourself up to accelerate by putting a few crucial pieces in place.
Today’s technology makes it easier for CEOs and CMOs to leverage marketing to drive revenue, but are you taking full advantage? Nadim Hossain, CEO and founder of BrightFunnel, explains how you can boost performance by shifting your mindset.