Product
The Surprisingly Simple Formula for Building Habit-Forming Products

Want to hook your users? Nir Eyal, author of Hooked: How to Build Habit-Forming Products, shares a simple framework for building a product users love and can’t put down.

by Nir Eyal
Marketing
How to Win Customers from Entrenched Competitors

Going head-to-head with an incumbent solution? Nir Eyal, author of Hooked: How to Build Habit-Forming Products, provides a three-step playbook for coming out on top.

by Nir Eyal