Startup Strategy
Stop These 3 Sales Behaviors Dead in Their Tracks
Is your sales team deserving of "treats" this season, or are they brewing up some scary habits that could be...
by OpenView
Startup Strategy
Opportunity Nurturing: Sending "Stuff" Isn't Always the Best Solution
Yesterday, I reconnected with sales gal pal, Trish Bertuzzi, President and Chief Strategist of The Bridge Group, Inc. As a...
by OpenView
Sales
Does Your Sales Team Rely Too Much on Marketing?

When it comes to lead nurturing, salespeople who place too much of the burden on marketing are likely to put their pipelines at risk.

by OpenView
Startup Strategy
Nurturing Can't Be ALL Marketing's Responsibility
There's not doubt about it -- sales relies on marketing. However, salespeople that rely TOO much on marketing are putting...
by OpenView
Startup Strategy
You Can't Be Everything to Everyone
Since I've started managing lead qualification initiatives with the B2B technology companies in our portfolio, I've seen some excel with...
by OpenView
Startup Strategy
Salespeople: Enough With the Excuses!
I recently watched a video featuring a Sandler sales trainer, Jody Williamson. He made the point that we are living...
by OpenView
Sales
Poll: Inside Sales Add-on Essentials
As a sales and marketing associate in the Labs, the operational consulting arm of OpenView Venture Partners, I've recently engaged...
by OpenView
Startup Strategy
Enforcing Metrics Doesn't Equal Micromanaging
Micromanager -- the evil buzzword that sales managers never want to be labeled, and sales reps never want to be...
by OpenView
Startup Strategy
Creating a Follow-up Regiment for Your Sales Team
Don't expect that your sales team can read your mind.  You, of course, have an idea of what an appropriate...
by OpenView