Sales
Two Surefire Ways to Get Past Gatekeepers and Talk to CEOs

Dealing with gatekeepers can be a stressful, disheartening experience for a sales rep. But, these 2 tactics can keep your sale moving forward.

by Steli Efti
Sales
3 Proven Principles for Successfully Selling to Startups in 2019 (and Beyond)
Most B2B startups initially sell to other startups before going after more established companies. And for good reason—it’s a logical...
by Steli Efti
Marketing
5 Metrics B2B Startups Need to Focus on to Scale from 100 to 1,000 Customers
If you managed to land your first 100 customers, congratulations! You’ve already made it further than the majority of startups...
by Steli Efti
Sales
7 Elements to Building a Highly Motivated Startup Sales Team
You walk into the sales room. The lack of excitement is written all over the reps’ faces as they make...
by Steli Efti
Sales
How To Design Product Demos That Sell
You give an online demo of your product to a potential customer, and do your best to wow her with...
by Steli Efti