B2B content marketing expert Stephanie Tilton sheds light on four crippling content mistakes to avoid when you’re writing a white paper.
White papers play an integral role in a B2B company’s content marketing strategy. Here are three ways to take them from run-of-the-mill to first rate.
Today’s prospects expect smooth transitions throughout the entire buying process. For B2B companies that means establishing sales and marketing alignment.
Stephanie Tilton, principal of Ten Ton Marketing, explains why it’s critical for B2B companies to use content to move prospects along in the buying process.
More marketers are answering the call to become publishers. In this guest article, Stephanie Tilton outlines the 7 keys to becoming a successful publisher.