In her previous post, marketing strategist Sue Duris tackled how to conduct the pre-interview and interview phases of a Win/Loss Analysis. In this post, she explains what to do once you have your data.
Conducting win/loss analysis is one of the most cost-effective ways of generating the insights you need to increase revenue and grow your business. So why aren’t you doing it? Marketing strategist Sue Duris walks you through the process.
Retention marketing efforts don’t receive nearly the attention that customer acquisition efforts do. For many companies (especially SaaS companies reliant on renewals), that’s a big mistake that results in a lot of missed opportunities.