Tien-Anh Nguyen
Chief Business Officer at UserTesting
Startup Strategy
Employee Motivation: The Expansion Stage Challenge
Ways to keep your employees motivated even as your company grows and your budget for compensation dries up In my last...
by Tien-Anh Nguyen
Startup Strategy
Employee Motivation: A Critical Business Driver at the Expansion Stage?
When you were a start-up, everyone was essentially self-motivated. Now that your company has grown, will employee motivation persevere? Employee...
by Tien-Anh Nguyen
Startup Strategy
Leadership at the Expansion Stage: Dos and Don'ts
Please do not read this as a pedantic piece of presumptuous exhortations that are typically seen in "leadership" and "self-improvement" articles...
by Tien-Anh Nguyen
Startup Strategy
Startup Marketing Strategy and Tactics: Executing on a Master Plan for Success
At OpenView Labs, we always strive to be helpful to our portfolio companies (via our high impact consulting projects) and...
by Tien-Anh Nguyen
Marketing
Mobile Application Marketing Strategy: Dominating the Mobile App Store
Developing a mobile app? Cutting edge social media marketing techniques can be combined with classic marketing tactics to ensure your success...
by Tien-Anh Nguyen
Marketing
Finalizing Your Keyword Research Project

When done right, a keyword research project takes a lot of time and effort. So how do you know when you’re finally done? This post breaks down the final steps in the process.

by Tien-Anh Nguyen
Sales
What We Can Learn From the Greatest Salespeople
What makes salespeople successful? Is there an archetypal salesperson that can thrive in any situation, any industry, and any business...
by Tien-Anh Nguyen
Marketing
Developing a Scheme for Keyword Prioritization
This entry is part of an ongo­ing series on how to iden­tify the best key­words to help your tar­get cus­tomers...
by Tien-Anh Nguyen
Startup Strategy
Apple's Marketing Strategy: History Repeats Itself
How Apple's wildy successful marketing of their new products really is a continuation of their classic Macintosh marketing strategy. The...
by Tien-Anh Nguyen