Tien-Anh Nguyen
Chief Business Officer at UserTesting
Startup Strategy
Metrics - Useful tools or Vanity traps?
Choosing the right metrics is crucial for a company's business growth strategies I have written about the needs for standardized measurable...
by Tien-Anh Nguyen
Startup Strategy
Real Stories from the Frontiers of the Software Business
Thank you for visiting this blog. My work revolves around software companies and their unique set of business challenges. I...
by Tien-Anh Nguyen
Startup Strategy
On Building Great Enterprise Software Companies
The truth about Enterprise Software Startups There was considerable buzz around a guest post on TechCrunch by Box.net CEO, "Enterprise...
by Tien-Anh Nguyen
Startup Strategy
Avoiding Paralysis by Analysis
At OpenView Labs, our strategic consulting services often revolve around data collection and analysis, be it for a market segmentation...
by Tien-Anh Nguyen
Startup Strategy
Data Deduplication for On-Demand CRM
How to manage the growing challenge of duplication in your CRM system In our portfolio of expansion stage software companies, the...
by Tien-Anh Nguyen
Startup Strategy
SEO on a Budget Is Possible
More SEO Tools that won't cost you an arm and a leg A few weeks ago, I discussed a bunch of...
by Tien-Anh Nguyen
Marketing
Are Standardized Marketing Metrics Too Hard to Measure?
A growing movement in the market for more standardized marketing metrics. As part of a recent sales and marketing support...
by Tien-Anh Nguyen
Marketing
Google Cares How Fast Your Website Loads, So Optimize It!
A few weeks back, I had a short overview of recent advances in search engine marketing. As I have noted,...
by Tien-Anh Nguyen
Startup Strategy
Leveraging Lead Data Services to Support Outbound Prospecting
A lead generation system can be the key to business growth strategies, but how do you build it most effectively?...
by Tien-Anh Nguyen