The 2016 Recruitment Marketing Ideabook: 37 Actionable Ideas from Industry Leaders

December 24, 2015

In this changing landscape of talent acquisition — where candidates are the new consumers and the competition for great talent is getting fiercer every day — fresh, bold ideas will help your organization stand out.

That’s where recruitment marketing comes in. How are you going to better find and attract top talent? How will you engage and nurture passive candidates not yet ready to apply? What do you need to change in your strategy, your employer brand, your recruiting team to be more effective? How will you build better pipelines of qualified candidates ready to fill your positions today and in the future?

But you don’t have to have all the answers right now! That was our mission when we set out to create this ideabook.

We asked some of the smartest minds in talent acquisition, from practitioners to analysts to technology providers to consultants, to answer one key question:

“What is the single, most important recruitment marketing
best practice to implement in 2016 for bigger success?”

What we received are 37 great ideas you can use to improve your recruitment marketing strategy now and in 2016: from becoming a better storyteller to better understanding your target candidate personas to elevating your social game, and much more.

We’re excited to share these ideas. We hope you’re ready to put them into action.

The 2016 Recruitment Marketing Ideabook features 37 great ideas from Lars Schmidt (Hootsuite), Gerry Crispin (Talent Board), Meghan M. Biro (TalentCulture), Mark Newman (HireVue) and many more.

2016 Recruitment Marketing Ideabook (1)

Director of Marketing

Chris is the Director of Marketing at <a href=""> SmashFly Technologies</a>, a leader in recruitment marketing software where he leads Product Marketing efforts from product messaging to thought leadership.