A Blueprint for a Competent Product Launch

The first step in a product launch doesn’t directly involve the product, oddly enough.

Market research is actually the first task you should undertake. You then use your findings to position your product, properly, within its optimal market. Yahoo Answers, Google groups and Amazon’s product reviews are great places to do your research, find your customer’s emotional cues and sync up your product with them.

Finding what drives your customer is going to simplify your product launch tenfold. Customers will flock to your product because they’re emotionally compelled to. If you’re selling a weight-loss product and you believe your audience is self-conscious, tell them that losing weight will do wonders for their self-image. It’s a radical thought.

Now you’ve taken these steps to position your product, but what about actual sales? If you’ve planned correctly, your product should be welcomed with open arms. Sales will become a byproduct of your planning and execution.

Contributing Author

You might also like ...
Product-Led Growth
The Definitive Guide: Product Analytics for Product-Led Growth

Achieving true product-led growth takes a winning combination of free parts of your product, virality, paying users, and more. Startups spend years (and thousands of dollars) trying to figure out the right model for viral growth – and many never do. So how do you succeed at PLG. Find out here.

by Enzo Avigo, Ashley Hockney
Product-Led Growth
How an AI sidecar product drove 30% of sign-ups: Eraser's founder on building and growing DiagramGPT

Eraser founder, Shin Kim, shares why his company, Eraser, a whiteboard for engineering teams, built an AI sidecar that ultimately drove 30% of all product sign ups. Learn more here.

by Shin Kim
The Evolution of Miro's User Onboarding: Why Big Investments Didn't Stick, and Smart Iterations Won

Miro’s Kate Syuma shares how the company’s growth team iterated smart to improve the user onboarding journey for their popular collaborative platform.

by Kate Syuma