A Few Observations on the Structure and Foundation of Scrum
Numerous factors contributed to form Scrum into the entity it is today.
Not all agile development processes are created in the same way. Scrum’s founding members had diverse backgrounds that lent themselves well to the creation process and its result. The founders of Scrum leveraged their industry-specific thought leadership for the purpose of generating this new agile development method.
Jeff Sutherland, one of the founding members, brought his own particular background to the table. He was a fighter pilot for 11 years before looking to expand his resume. Because of this, he was able to help come up with things like the Burn Down Chart for the scrum process.
Taking a step back in the process, Sutherland, in this video, explained the reasoning behind a number of other components of Scrum, how they were created and what their purposes are. Years later, Scrum has revolutionized product and development. For more on this subject, watch the full video from OpenView Labs featuring Jeff Sutherland.
How did the team at SurveyMonkey know it was time revamp their pricing strategy? Find out which signals tipped them off and how they made it a success.
Mike Walsh, CMO at Reflektive, has gone through multiple pricing processes and has developed his own framework for assessing the situation and then developing pricing that is appropriate and effective. Learn more about his 4-step framework here.