Aggregate Knowledge Raised a Total of $11.5 Million

A month after it closed $9 million in a Series C round of venture capital investment in January, Aggregate Knowledge raised another $2.5 million in term financing form Bridge Bank. The venture funding for the company was led by OPV Venture Partners with participation from Kleiner Perkins Caufield and Byers, and DAG Ventures. According the company’s website, Aggregate Knowledge delivers an advertising platform that provides marketers and agencies the efficiency, control, transparency, and insights they need to execute and personalize audience-centric advertising campaigns. The company’s patent-pending platform puts to action a massive amount of user-level data to deliver personalized marketing messages to custom audience segments. According to TechCrunch, the expansion capital will be used for further development of the company’s ad optimization platform.