Analyzing Co-Creation and Engagement in Design

Innovative design often boils down to creativity.

If you’re interested in creating another cookie-cutter design, innovation will not be necessary. But when innovative creation is a requirement, then the demands of design change, too. What can companies do to enable their teams to design in this way? They need to promote atmospheres that are driven by dialog, thought, engagement and constant improvement.

This idea is encapsulated by the theory of gamestorming, which incorporates all of the pieces needed for creativity. When a company strategy incorporates these components into their operational management, it makes creative design effortless.

As companies set out to gain an edge on the competition through design, creativity will become increasingly indispensable. A competitive advantage is never created through generic design. For more information on this topic, watch the video featuring Dave Gray.