Animoto: An Innovative Video Option

March 22, 2010

During some recent research, I rediscovered a company that caught my eye years ago called Animoto. When I originally checked out their website, I was very impressed. This company creates custom videos from pictures, video footage, text, and even lets you upload your own music. Since I have two CD’s on iTunes as a songwriter, and an upcoming third CD being released in the next few weeks, I thought it would be interesting to make a promotional video using Animoto. Click here to check out the video I made in about 5 minutes. If you don’t have any background music that you feel comfortable with, they also have a catalog of sound clips you can use to serve as a soundtrack to your video. It’s very easy to use, and they create it for you, and even have a remix feature that tweaks the original idea they came up with. You can also order copies of your new video on DVD, share it on social networks, and send it via email. Another really cool feature Animoto offers is the option to select professional quality stock video footage from their library to incorporate into your video. They have raised $5M in venture capital financing, and are still gaining traction in this space. Click here to check out an article that gives you a simple step-by-step Animoto experience.


Former Research Associate at OpenView Venture Partners, Glenn Michael is now the Founder of <a href="">Key of G Clothing </a> and the Director of Operations of Studio 52.