B2B Social Media: No time to tweet it? dlvr.it!
Don’t have time to promote your content effectively via social media? Fear not, I have a great solution for you! OpenView Labs creates a ton of content and it was hard for me to keep up with promoting it all. We decided to look into our RSS options and we have found dlvr.it to be a great option for our needs.
dlvr.it is a tool that allows you to automatically share your content through a variety of networks (from Twitter to Tumblr) based on your set preferences. Do you want to use a hashtag at the end of each tweet? No problem! Want to space your tweets out? You got it! You can set up multiple “routes” for your rss feeds. You can share different material with LinkedIn, Twitter and Facebook to ensure that your audience is getting the content that is right for them.
dlvr.it also has a great dashboard that displays all of your metrics ranging from the number of followers you have to the number of clicks your account has received. It also allows you to easily see what content is driving the most traffic and where that traffic is coming from.
In my opinion, dlvr.it is a godsend for any marketing manager with far too much on their plate! Check it out, test a few deliveries and see how it works for you and your content marketing strategy!
B2B brand and product positioning will only continue to become more important with the rise of the End User Era.