Can Businesses Simultaneously be Green and Profitable?

For those that think being green and profitable are mutually exclusive for a business, it’s time to reconsider.

Stonyfield Farm CEO Gary Hirshberg said that his business is based on the premise that green can create revenue. He argues that it’s not about your product — it’s about your approach. As long as you have a green best practices process, focusing on sustainability will create a competitive advantage.

Being lean is a key agile development methodology. It’s all about not having or producing any waste as part of your creation process. And this is the same principle that goes into being green. When you’re green, you’re lean.

In the long-term, being a green business will produce positive results. For more information on being green and profitable, watch the video featuring Hirshberg.