Can Social Media Help Propel an IPO?

Where does social media fit into an IPO foray?

It has more of a place than you may initially think, explains Tom Johansmeyer of InsideIPO.com. Peeling back the many layers of social media, you can uncover a lot of valuable information that can be funneled back into a company (and toward an IPO), he says in this short video. This can come in the form of advice, criticisms, or some other type of valuable insight.

Content is one way to expedite the process of extracting information from social media, says Johansmeyer. By proactively putting out tailored content, you can more easily acquire specific information that’s directly tied to the type of content you’re putting out.

For more on using social media to the potential benefit of an IPO, watch the full video from OpenView Labs.