Case Study

Part of what makes OpenView special and gives us our value proposition is an internal team we have called OpenView Labs, which is a team within OpenView Venture Partners that bascially serves as the in-house strategic consulting arm to the firm.

Their role is to provide high impact value-ad services to our portfolio companies, essentially enabling them to continue their rapid expansion through what we consider expansion stage. These services range from go to market help, organizational & operational development help and product & customer management help. A little while back we released a case study that discussed some of the challenges facing Intronis, one of our portfolio companies. It lacked an efficient process for qualifying key prospects — managed service providers (MSPs) seeking to offer clients a secure, affordable online data backup and recovery solution. With OpenView Labs’ help the management team at Intronis was able to work through an entire new system of delivering qualified new leads to account managers.

The following link takes you to that case study and breaks down more specifically what I’m talking about. Enjoy!

openviewpartners.com/help/casestudies/leadqualcs.html