Market Research
Buyer Insights Research: Eliminate the Guesswork!
Your buyers are living, breathing people with individual pain points, interests, and goals. Understanding those people and the paths they...
by OpenView
Marketing
Finding Your Best Customer: A Guide to Best Current B2B Customer Segmentation

Of the many challenges that B2B technology companies face, replicating prior success in a scalable, predictable manner can be especially troublesome. That’s because many companies generate a disproportionate amount of their sales from just a few customers. Through customer segmentation, however, companies can identify prospects similar to their best customers, paving the way for growth.

by OpenView