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Market Research

Market Research

Buyer Insights Research: Eliminate the Guesswork!

Your buyers are living, breathing people with individual pain points, interests, and goals. Understanding those people and the paths they…

by OpenView

Market Research

Finding Your Best Customer: A Guide to Best Current B2B Customer Segmentation

Of the many challenges that B2B technology companies face, replicating prior success in a scalable, predictable manner can be especially troublesome. That’s because many companies generate a disproportionate amount of their sales from just a few customers. Through customer segmentation, however, companies can identify prospects similar to their best customers, paving the way for growth.

by OpenView

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