Marketing

Customer Success
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The Explanation Behind Freebies for Newsletters
A company website, for all that’s likely been invested into it, can only offer so much to visitors. For this...
by Contributing Author
Customer Success
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Getting People to Enlist for Your Newsletter
No company in existence would deny that it could benefit from an increase in newsletter subscribers. Anomalies aside, every added...
by Contributing Author
Customer Success
Lights, Camera, Action! How to Plan a Video Shoot
When you think about social media and content marketing strategies, it’s likely that tweets, case studies, blogs, Facebook pages, and...
by Corey O'Loughlin
Customer Success
Tips to Revamp Your Writing Today
Online, there is a cold war going on between blogs over content marketing.   [caption id="attachment_7117" align="alignright" width="240"] Image provided...
by Contributing Author
Customer Success
Tools of the Trade: Getting Your Company Noticed
Today’s web 2.0 world is a seemingly endless landscape filled with opportunities. [caption id="attachment_7083" align="alignright" width="171"] Image provided by: {link:http://www.flickr.com/photos/atencion/}ATENCION:{/link}[/caption]...
by Contributing Author
Marketing
How to Craft Your Target Audience Personas for Your Blog

When bloggers are writing their posts, they should always have the company’s target personas in mind. Writing to a persona will help bloggers stay focused on the purpose of the initiative. To do so, you need to know about them – what are their demographics and common interests?

by OpenView
Customer Success
The 4 Expectations and Benefits of Professional Writing Services
[caption id="attachment_7046" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/olivander/}olivander{/link}[/caption] If you want to keep your blog updated, fresh, and full of...
by Brennon Slattery