Marketing
Marketing
The ExactTarget Strategy that Created Massive Demand Gen from Content
SaaS marketing advisor Shawn Herring shares the playbook he used to drive demand with wildly successful content campaigns at ExactTarget.
by Shawn Herring Marketing
The Field Marketing Playbook: Tips on How to Start & Build a Field Marketing Team
Marketing strategist Teresa Becker shares her tried-and-true playbook for building a successful field marketing team that provides crucial sales support.
by Teresa BeckerMarketing
The Top Twitter Trends of 2014
How will you be inspired by the top Twitter trends of 2014?
by jminton Marketing
The Two Things Content Marketing Fails Without
Without visibility, content marketers struggle to achieve organizational buy-in. And without accountability, they often fail to achieve anything meaningful. Kapost Senior Director of Content Marketing Jesse Noyes explains how to achieve both.
by Jesse NoyesMarketing
How To Successfully Publish on LinkedIn
Just because everyone can do it, doesn’t mean they can do it well. Learn how to publish on LinkedIn with overwhelming success.
by jminton Marketing
More Than Just Events: 4 Ways Field Marketing Drives More Sales
Too often, companies take a limited view of field marketing, relating it solely with events or in-field activities. But it can be much more.
by Teresa Becker Marketing
How to Design a Quiz for B2B Lead Generation
Looking for a more creative and effective way to engage prospects? This quick-start guide to running online quizzes will have you generating more leads in a snap.
by Lena Prickett Marketing
The Complete Guide to Channel Sales & Marketing
Our channel partnerships guide walks you through the stages of leveraging channel sales and marketing to acquire and retain more customers, step by step.
by OpenViewMarketing
Are You Actually Running Successful A/B Tests?
Successful A/B Tests aren’t difficult to come up with, but take a little more thought than you’re giving them.
by jminton