Marketing
Marketing
B2B Marketing Lessons from a B2C Startup: Q&A with Greatist Founder Derek Flanzraich
Greatist founder Derek Flanzraich talks about the content philosophy that’s helping his health and wellness media startup achieve incredible growth, and what B2B marketers can learn from B2C brands like Red Bull and GoPro.
by Derek Flanzraich Marketing
7 Creative Marketing Strategies You Should Be Trying
Like you, your competition is using the same ol’ tactics. Set yourself apart with these creative marketing strategies.
by jminton Marketing
Top 10 Growth Marketers in Seattle
We're highlighting some of the best growth marketers in Seattle — and sharing some of their favorite growth hacking secrets.
by Rebecca Churt Marketing
Startup Marketing Goals: Experts Weigh in on Where to Begin
It can be tough to set startup marketing goals, but that doesn’t mean it’s an impossible exercise.
by jminton Marketing
Increase Customer Happiness by Eliminating Silos
One sure fire way to increase customer happiness is to eliminate every bump in the road. Even the tiny ones.
by jminton Marketing
3 Components of a Successful Lead Nurture Strategy
If you're serious about lead nurturing you know it takes more than a simple drip campaign. Here are three key components that can help you maximize your lead volume while actually cutting down on costs.
by Blake Harris Marketing
3 Warning Signs Your B2B Marketing Lacks Confidence
B2B marketing has a bad rap. It’s bland. It’s boring. It’s cold and impersonal. It’s more of the same and it’s easy to forget. That’s because the vast majority of it is missing one crucial thing.
by Jonathan Crowe Marketing
Don’t Turn Your Back on Duplicate Content
Duplicate content doesn’t spell doom for your website.
by jminton Marketing
How to Do Marketing Like HubSpot
What's the secret behind HubSpot's marketing success? In this Q&A, HubSpot CMO Mike Volpe reveals the keys to inbound marketing, discusses the company's early challenges, and shares lessons other SaaS companies can take away from HubSpot's rapid growth.
by Rebecca Churt