Marketing
Marketing
10 SEO Stats to Replace Increasingly Irrelevant Keyword Rankings
Keywords had a good run, and you’re probably still tracking them, but get with the times by adopting some new and improved SEO stats.
by jminton Marketing
The Real Power of Emotional Connections in B2B Marketing
Are you going about your B2B marketing all wrong? CEB's Karl Schmidt explains why the real driving factors behind B2B buying decisions are far more personal and emotional than you think.
by Karl Schmidt Marketing
Utilitarianism Marketing: Why B2B Marketers Have to Start Giving to Get
Listen up B2B marketers, innovative digital marketer and social media expert Ekaterina Walter has a new challenge for you — either make your marketing actually useful to your customers or prepare to get left in the dust.
by Ekaterina WalterMarketing
2014 B2B Oscars: Choose the Best Marketing Videos of the Year
Why should Hollywood get all the attention? With the Academy Awards right around the corner we're hosting our 2nd annual B2B Oscars, and inviting you to decide which companies produced the best B2B marketing videos of the year.
by Jonathan Crowe Marketing
Looking Beyond Big Data: 9 Quotes on Putting Analysis into Action
What makes the best “data-driven” organizations so successful? As these quotes from eight industry experts show, the secret is that they emphasize being results-driven organizations first.
by Josh Zywien Marketing
How to Make Service Design Work Online
You might not think of it at first, but service design can be a powerful tool online if you translate the principles properly.
by jminton Marketing
CEO Blogging Tips to Make You the Next Richard Branson
Every company needs a face and these CEO blogging tips can ensure you don’t end up with egg all over yours.
by jminton Marketing
5 IT Channel Predictions for 2014
By staying ahead of the curve on these IT channel predictions, you can save yourself a lot of downtime, and headaches, this year.
by jminton Marketing
A Headline Technique that Could Increase Your Clicks
Need to boost your clicks? The best way to do so is with compelling copy, and there’s a certain headline technique that could pay off big time.
by jminton