Marketing
Marketing
B2B Blogging 101: A Down & Dirty Guide to Launching a Corporate Blog that Doesn’t Suck
Continuing OpenView's Content Snapshot Series, "B2B Blogging 101" provides you with all the how-to basics you need to launch a corporate blogging initiative quickly and effectively.
by Jonathan CroweMarketing
Link Building: Your Alternative to Content Marketing
Learn how link building still works to gain traction online without investing in content creation. Rand Fishkin, co-founder and CEO…
by mkolodziejMarketing
Buyer Persona Tool: Start Learning More About Your Customers
Identify and track all the variables of your buyer persona with a new tool.
by mkolodziejMarketing
Product Pricing Strategy: Fewer Options for More Sales
Give your customers what they want: a simple product pricing strategy.
by mkolodziejMarketing
Brand Marketing Lessons from the 2012 Presidential Campaign
Take five brand marketing cues from the 2012 presidential campaign.
by mkolodziej
Marketing
Engaging Customers with Interactive Content
OpenView’s latest report looks at three technology companies that are successfully cutting through the marketing noise and engaging their customers with interactive content.
by Kevin CainMarketing
Brand Storytelling: How Coca-Cola Is Reshaping Marketing
Read about how Coca-Cola is using brand storytelling to remake marketing and earn new customers all over the world.
by mkolodziej Marketing
The 4 Content Marketing Metrics that Matter Most
Read a free eBook from Jay Baer of Convince and Convert that presents the four key content marketing metrics that matter most and how to deploy them.
by mkolodziejMarketing
Resource Page
Below are a list of the resources cited in “It Takes a Content Factory! A Guide to Creating and Delivering…
by Kevin Cain