Resource Page
November 5, 2012
Below are a list of the resources cited in “It Takes a Content Factory! A Guide to Creating and Delivering the Content Your Company Needs to Attract and Retain Great Customers.”
Page 22
The Value of Influence: The Ultimate Guide to Influence Marketing
Page 25
Content Creation Guides
Page 32
Website Content Segmentation: Five Best Practices to Set You Apart from the Competition.
Page 34
How to Use Facebook for Business
Google Plus: A Guide for Everyone
LinkedIn Best Practices: Targeted Status Updates
Page 35
The Pinterest for Business Guide
YouTube for Business: Top 10 Strategies and Best Practices
Page 36
Quick Guide to Launching an E-mail Newsletter
E-mail Newsletters: Selecting Content and Frequency
Page 37
E-mail Marketing: How to Push Send and Grow Your Business
Page 42
The Art of Building and Nurturing an Online Community
Page 44
Why Us? A Guide to Competitive Messaging
Page 45
E-mail Marketing Tactics: Do Your Messages Measure Up?
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
20 Critical Do’s and Don’ts for Clickable Calls-to-Action
The Anatomy of a Perfect Landing Page
Page 46
An Introduction to Effective Calls-to-Action
Page 53
Page 56
Get Better Faster: The Ultimate Guide to Retrospective Meetings
Page 79
Better Research Better Customers: A Business Guide to Keyword Generation
Page 82
What is SEO / Search Engine Optimization?
Page 84