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Marketing

How to Build a B2B Buyer Persona Framework

This is the third and final post in a series of blog entries on how to effectively develop and utilize…

by Brandon Hickie

Marketing

Social Media Marketing Statistics to Guide Your Strategy

Is your social strategy efforts in line with the latest social media marketing statistics? Find out.

by mkolodziej

Marketing

Update Your Company Website Design with These 8 Rules

It's time to update your company website design, starting with your about us page. Convince customers that you're the solution they need.

by mkolodziej

Marketing

Labcast: SEO Strategy for Expansion-Stage Companies

OpenView resident user experience designer Kevin Leary sits down to discuss SEO strategy and what expansion-stage companies can do to establish and scale their online presence.

by Kevin Leary

Marketing

6 Facebook Marketing Tips to Avoid Edgerank

Don't let your Facebook marketing message be blocked by Facebook's Edgerank algorithm. Learn six tips to keep your posts in your customers' timelines.

by mkolodziej

Marketing

Click-through Rate Debate: Facebook Says It’s Old News

Is click-through rate a relic of the past? Facebook wants you to think so.

by mkolodziej

Marketing

3 Ways to Get the Most out of the New Twitter Profile

Read three ways to improve your Twitter profile to take advantage of the new header image.

by mkolodziej

Marketing

7 Email Marketing Tactics to Hook Your Prospects

Try these seven email marketing tactics to get your messages opened, read, and acted upon.

by mkolodziej

Marketing

Blog Comments: Methods for the Madness

Read about different approaches to blog comments and how to make yours more valuable to your users and to your own company.

by mkolodziej

Marketing

B2B Buyer Persona: Understanding How to Think About B2B Buyers

Last week, I shared a post explaining what a buyer persona framework is and its purpose in a B2B sales environment.…

by Brandon Hickie

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