Marketing
Marketing
B2B Marketing Channels: Discovering a Universe of Marketing Channels
By today’s standards, the Holy Grail of marketing is the ability to deliver the right message to the right person at the right time. Discovering the right B2B marketing channels is the key.
by OpenViewMarketing
Discovery Channel: A Guide to Identifying and Prioritizing Optimal Marketing Channels
Today's businesses — especially expansion-stage B2B technology companies — need to know the marketing channels that influence their customers the most, and dedicate the necessary marketing resources to reaching them effectively. Those who fail to do so stand very little chance of capturing their market’s attention.
by OpenView
Marketing
Best Practices for Optimizing PDF File SEO
These past few weeks I’ve noticed a large amount of PDF documents ranking very high in search engines. Generally speaking,…
by Kevin LearyMarketing
Visual Content: Give Customers What They Want
Visual content is what drives social media. Make sure your brand is producing shareable images and video that drive awareness and traffic.
by mkolodziejMarketing
Better Together: Sales and Marketing Alignment Tips
With sales and marketing alignment, your reps will focus on more leads and be better equipped to close.
by mkolodziejMarketing
Email Cold Call Strategy: Take the Pressure off the Customer
Try a new email cold call sign-off strategy to increase conversion.
by Kevin LearyMarketing
SaaS Lead Generation: SaaS Marketing Expert Peter Cohen on When (and Why) You Can Have Too Much of a Good Thing
SaaS marketing pro Peter Cohen explains where SaaS lead generation goes wrong, and what SaaS sales and marketing organizations should really be doing to improve their sales pipelines.
by Josh ZywienMarketing
Insight: Follow Tech Influencers on Twitter to Stay Ahead
Gain insight into where the web is moving by following the top tech influencers on Twitter. Use this list of ten top minds to get started.
by mkolodziejMarketing
7 Steps to Launching a Corporate Blogging Initiative
Tom Johansmeyer discusses seven key steps to getting a corporate blogging initiative off the ground.
by OpenView