Product
Airtable’s VP of Customer Engagement explains how the organization embraces change in an intentional and measured way that balances their technological innovation with a very human-driven approach to growth.
Learn how the founders of Auth0 took on complex identity challenges with a developer approach (including the three design principles that are encoded into their DNA).
OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.
Ashik Ahmed, Co-founder of Deputy, explains how they realized they could combine automation and people not only in their product, but also in how they sell the product.
Zapier has come a long way since its founding in 2011. Learn how some of their earliest decisions as founders still hold up, even after years of growth and evolution.
JumpCloud is an OV portfolio company focused on building the next generation of directory services. Raj Bhargava sheds light on their values and what he looks for in building a new business.
Midori has had much success building off of Atlassian’s Marketplace. Learn how they took Atlassian’s product led growth model and built a powerful ecosystem.
Product led growth is the latest GTM strategy, but it doesn’t come without its limitations. Learn how you can use extended product led growth as a successful go-to-market strategy.
Our 2019 Expansion SaaS Benchmarks are live! Listen to OV’s Sean Fanning and Kyle Poyar share the top findings with NetSuite’s Tom Kelly.
Our BUILD book features in-depth articles about scaling your product led growth organization.