Product
The Power of Simmering: Airtable’s Design Principles for a PLG Company

Airtable’s VP of Customer Engagement explains how the organization embraces change in an intentional and measured way that balances their technological innovation with a very human-driven approach to growth.

by Liat Bycel
Product
The Power of Simplicity: How Auth0 Takes on Complex Identity Challenges with a Developer Approach

Learn how the founders of Auth0 took on complex identity challenges with a developer approach (including the three design principles that are encoded into their DNA).

by Eugenio Pace
Product
The Product Led Growth Market Map

OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.

by Blake Bartlett
Product Led Growth
Product Led, but People Focused

Ashik Ahmed, Co-founder of Deputy, explains how they realized they could combine automation and people not only in their product, but also in how they sell the product.

by Ashik Ahmed
Product Led Growth
From Bootstrapped to Category Leader: Lessons from Zapier's Founders

Zapier has come a long way since its founding in 2011. Learn how some of their earliest decisions as founders still hold up, even after years of growth and evolution.

by Wade Foster
Product
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JumpCloud’s Core Values with Rajat Bhargava [Podcast]

JumpCloud is an OV portfolio company focused on building the next generation of directory services. Raj Bhargava sheds light on their values and what he looks for in building a new business.

by Mackey Craven
Product Led Growth
How Atlassian Helps Startups Clone Their Product Led Growth Strategy

Midori has had much success building off of Atlassian’s Marketplace. Learn how they took Atlassian’s product led growth model and built a powerful ecosystem.

by Levente Szabo
Product
Accelerating Growth With The Extended Product Led Growth Strategy

Product led growth is the latest GTM strategy, but it doesn’t come without its limitations. Learn how you can use extended product led growth as a successful go-to-market strategy.

by Aggelos Mouzakitis
Product
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OpenView's 2019 Expansion SaaS Benchmarks [Podcast]

Our 2019 Expansion SaaS Benchmarks are live! Listen to OV’s Sean Fanning and Kyle Poyar share the top findings with NetSuite’s Tom Kelly.

by Kyle Poyar, Sean Fanning