Product
We monitor these closely within our portfolio at OpenView.
Executives from Atlassian, Zeplin, Mailchimp, Stripe, and more joined us to share their wisdom on everything from product-led sales to how to win Product Hunt.
We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.
Hint: You have to look beyond the website or pricing page.
Sales reps are going to miss product-led growth just like they missed account-based marketing. And their paychecks are going to suffer.
Kyle Poyar on managing a SaaS company in the era of product-led growth.
They’ve done an exceptional job of bridging the gap between what a product can offer end users at any time and any place, while also enabling a human touch and a tailored experience where and when it’s desired.
Mixpanel’s Hannah Maslar shares indicators that will help you determine whether you’re on the right track.