On this episode of BUILD, Ariel talks to Slack’s Director of Product, Fareed Mosavat, about how Slack balances the needs of the user and buyer.
On this episode of BUILD, Ariel chats with HubSpot’s SVP of Product, Christopher O’Donnell, about how PLG can be adopted in “old-school industries” and the key changes an organization needs to make in order to do so effectively.
Check out our bonus podcast episode with Helen Min, former Head of Marketing at Plaid, as she explains how marketing works in a product led growth company.
On the last episode of the season, Tope Awotona, Founder & CEO of Calendly, shares his take on product led growth and what finally convinced him the was the right business to build.
This episode features Vlad Magdalin, Co-founder & CEO of Webflow, a business that took four tries to get off the ground. Find out how they think about creating a product that’s applicable to as many people as possible and why adding incremental value is more important than shipping a perfect product.
Postman, a collaborative environment for API development, has scaled to more than 7 million users. Abhinav Asthana, the company’s Co-founder & CEO, shares how they scaled and where a product led growth mindset fits in the equation.
Liat Bycel is the VP of Customer Engagement at Airtable. She shares how they made the decision to bring all customer-facing teams under one roof and how that decision has furthered their growth and made the customer experience more cohesive.
This episode of BUILD features Alex Marinos, Founder & CEO of one of the newest members of the OV portfolio, balena. Find out how they pivoted to a product led growth strategy and the solution they built to minimize pain for employees as a distributed team.
Mackey chatted with Pendo’s Todd Olson about their culture and how their product empowers customers to deliver amazing experiences to users. You’ll also find out the role product led growth has played in their success so far.
As we enter a whole new decade, it’s important to recognize that we are also entering a whole new era of software: The End User Era. Our latest BUILD book dives deep into leadership philosophies and best practices surrounding this GTM movement. Check out the digital version here!