Connecting the Dots between Usage and Product Success

In every field, there’s always an element that has no replacement.

Usage is the indispensable component inside software development. Without it, companies would lack a true sense of their product during (and before) the official launch period. By being able to get the product out to customers in the early stages, they can get a more well-defined understanding of what they’re dealing with. This contributes to the business development strategies as it re-calibrates the company’s trajectory.

As Brad Feld, managing director of the Foundry Group explained, the quote “Usage is like Oxygen for Ideas” is essentially saying that you need to have usage for ideas to thrive and to be able to implement your company strategy.

Although Feld isn’t the origin of the quote, he strongly believes in its importance. Watch this video from OpenView Labs for more information on this topic.