Demystifying Account-based Marketing [Podcast]
Jon Russo, Account-based marketing expert, discusses how companies can align strategic marketing initiatives with sales and account management strategies to maximize ROI. Be sure to stay tuned to until the end to hear what we having coming for Season 2!
Prefer to listen on iTunes? Access the episode here.
All B2B orgs strive to have quick conversations from lead capture to sale. Ultimately, it comes down to one thing: give your prospects exactly what they need, when they need it. But how? Find out here.
Brilliant category narratives evangelize a new discipline for winning – while positioning the old one as obsolete. Andy Raskin explains.
Trying to combine marketing and product teams comes with several challenges. Here are some strategies to align your product and marketing departments.