Demystifying Account-based Marketing [Podcast]
Jon Russo, Account-based marketing expert, discusses how companies can align strategic marketing initiatives with sales and account management strategies to maximize ROI. Be sure to stay tuned to until the end to hear what we having coming for Season 2!
Prefer to listen on iTunes? Access the episode here.
Shirin Shahin outlines the most crucial product marketing activities that need to be done in the customer acquisition stage for an early-stage startup.
Considering that marketing content is likely to be the first thing a prospective customer or employee will interact with upon discovering your brand, marketing is the forefront of your brand, and ultimately, your culture. Here are 4 actionable ways that marketing can contribute to company culture.