Marketing

Demystifying Account-based Marketing [Podcast]

Devon McDonald
Devon McDonald
Partner

May 2, 2018

Jon Russo, Account-based marketing expert, discusses how companies can align strategic marketing initiatives with sales and account management strategies to maximize ROI. Be sure to stay tuned to until the end to hear what we having coming for Season 2!

Prefer to listen on iTunes? Access the episode here.

Devon McDonald
Devon McDonald
Partner

Devon McDonald is a Partner at OpenView, where she sits on the firm’s investment committee and oversees OpenView’s Growth team, a group of Research, Sales and Marketing Strategists responsible for helping its portfolio companies acquire more customers and scale at an accelerated rate.
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