Demystifying Account-based Marketing [Podcast]
Jon Russo, Account-based marketing expert, discusses how companies can align strategic marketing initiatives with sales and account management strategies to maximize ROI. Be sure to stay tuned to until the end to hear what we having coming for Season 2!
Prefer to listen on iTunes? Access the episode here.
Oftentimes we’re so caught up with acquiring new customers that we completely forget about strengthening relationships with current customers. ABM can help.
Community content isn’t just the content that your community contributes – it’s content produced by people who actually use your service, and ideally those who are quite invested in it. Learn how to invest in it here.
It’s an assumption that, in today’s world, everything can be measured in marketing. Shopify’s CMO, Jeff Weiser, explains that data analytics can only take you so far. Read here.